A valid job posting allows a job seeker to apply for an available role at a company or agency directly online.
Valid job posting examples:
- Floor manager at a particular department store. Company is valid, and it’s a named role.
- Checkout associate for a particular grocery chain. Company is valid, and it’s a general role.
- Clerical job for a placement agency. Although the final company is unspecified, the agency is the hiring party and is described.
- Recruiter ad with an apply flow where the company is unspecified. This is acceptable because the role is well-defined and the company does exist, even if it is not revealed.
- A restaurant hiring kitchen staff in a single posting. Though the job titles may include positions such as line cooks, dish washers, waiters, the overall role is the same and they’re subject to the same hiring process.
- A barista posting that is always hiring. Blanket postings for “always hiring” jobs are acceptable.
Invalid job posting examples:
- Career fair invitations.
- Recruiter advertisements without a way to apply.
- Resume drops that collect candidate data, but aren’t currently hiring.
- Advertisements for your business disguised as job listings, such as broad career pages or other offers for services.
- Postings that require payment to interact with them because job seekers can’t apply directly online.
- Postings where the structured data is inconsistent with the visible content of the page.
- Adding job posting structured data to pages that aren’t job postings.
- Providing false structured data around the company or location that make the job appear close to job seekers.
- Providing false links that ask job seekers to apply that are substantially different from what job seekers would see browsing your website.